Just to double click on your comment about prestige, I think Bond and the 007 franchise have always operated in their own universe. I don't know that I'd call them timeless, but they seem to exist independently and carry their own gravity.
I think a lot of the heartburn is driven in part by the idea that this is *one more thing* being swallowed up by Amazon/Apple/whoever. A bespoke product to be co-opted and churned out en masse not unlike Temu or Shein. Will that happen? I dunno. I certainly hope not. Time'll tell.
Just to double click on your comment about prestige, I think Bond and the 007 franchise have always operated in their own universe. I don't know that I'd call them timeless, but they seem to exist independently and carry their own gravity.
I think a lot of the heartburn is driven in part by the idea that this is *one more thing* being swallowed up by Amazon/Apple/whoever. A bespoke product to be co-opted and churned out en masse not unlike Temu or Shein. Will that happen? I dunno. I certainly hope not. Time'll tell.