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Kevin Alexander's avatar

You’ve touched on what I think the core issue is: Dems/the left are terrible at messaging, and the GOP is masterful at it.

By almost any metric, the Biden presidency was a success— much of which was down to his incredible cabinet picks—and yet you’d be hard pressed to remember anyone talking about it.

The reality is, we’re still convinced that wonky academic papers and think pieces are the path to victory. They’re not- showing people how the party directly affected them is. I’ve mentioned it before, but every dem candidate/operative should write “facts tell/stories sell” on a Post It note and stick it on their laptop or clipboard.

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